This is my favorite gift guide of the year! I get to highlight the best small businesses—some owned by friends, all the best of their kind. I love that this year’s picks are all women-owned and all striving to make a difference in their industries. Here are the best small businesses you will want to be supporting this season!
SmartHer News
Do you need more news in your life? Of course not. But do you need the news to be quick, concise, non-partisan, and—dare I say it—fact-based without biased opinions? I know where you can get it! If you’re not already following @smarthernews on social media, go do that now. I’ll wait!
This completely independent news organization is changing the way news is delivered. No infuriating click-bait headlines, no heated debates, not telling you what to think, just the news you need to be informed so you can make up your own mind. It’s a breath of fresh air, especially coming off of election season, am I right?
They don’t use any ads, and they have no sponsors telling them what to report or how. Their business model relies on sales of their own merchandise, and subscriptions to their special, in-depth, weekly report called Scoop (more on that here). You can get hats, hoodies, tees, and my favorite: tumbler mugs (twin with me and grab one here!). All of their profits go to support a free, fair, and independent press.

Get FREE shipping on orders over $75, and order by December 12 to get it all by Christmas!
Kristen Baird Designs
Kristen is a personal friend, but before that, she made a few custom pieces for me. Over the years I have loved seeing her award-winning business grow, and I’ve loved her pieces just as much! Her works of art are inspired by nature, and I get compliments on my Kristen Baird pieces all the time. Kristen recently helped Steve pick out matching necklaces as my “push present” after giving birth this year: One for me, and one for Iris when she’s older.
Kristen’s designs are unique and eye-catching, as you’ll see on her website. Your recipient will be thrilled with whatever you choose from her collections, but Kristen has gone the extra mile for you this year and pulled together a gorgeous holiday collection! When you use this link to shop the collection, you’ll automatically receive 10% off!
Not only is she offering my readers 10% off every piece in this collection through the link, she will also donate an additional 10% to Tharros Place, which is an organization that offers support and shelter to survivors of human trafficking. This is truly a gift that gives back, and I love that Kristen so often uses her business to support causes like this in her local area of Savannah, GA.

Click here for the 10% off the holiday collection, and to donate 10% to Tharros Place. Order by December 16 for delivery by Christmas!
Poppie’s Boutique
Looking for the most adorable clothing and gifts that support a woman-owned small business with Christian values that prioritizes body positivity? You’ve found it. I’ve been working with Poppie’s for years, and following them even longer, and I have to say that it’s truly a joy to purchase from them.
Their Christmas sweaters and holiday dresses are the most fun to shop for and wear, every time. But I also love supporting this business because of the positive vibes they put out into the world. They have a prayer wall both in the shop and online, they hire models of all body types, and they accentuate the positive instead of preying on women’s body insecurities for sales.
AND, this Black Friday weekend you can get their BOGO Steal Deals! All these pieces are under $40, excellent quality, and ultra-cozy! All the clothing in the store is buy one-get one 50% off, and all accessories are 20% off—that includes hats, jewelry, and more!

Click here to shop with me, and use code QuickWhit15 for 15% off everything online! And order by December 16 for delivery by Christmas!
Emily Hsu Designs
Speaking of body positive, have you checked out Emily Hsu Designs for activewear lately? I’ve loved supporting (and wearing!) this American made brand for several years, and the sets I have from them are the ones I get complimented on most! From shimmery mermaid patterns to gorgeous sustainable materials (and pockets!), the pieces from Emily Hsu will serve you well for fitness, travel, or daily wear.

Click this link to shop with me, and use this code WHITNEYO for 15% off. And order by December 16 for delivery by Christmas!
BodyFit by Amy
Start your New Year’s resolutions early! Just kidding. BodyFit by Amy is the best program and the best fitness app I’ve found, both for travel and for home. Their small, but mighty, business is all about making health and fitness accessible to everyone. Amy is the best motivator, and her signature “Be Where You Are Today” mindset prioritizes progress over perfection. You can support your own fitness journey and this small business when you purchase their merch online, or join the Bodyfit Athletic Club!
Their BodyFit Athletic Club (BAC) memberships include app access (no commercials like you’ll get on YouTube!), direct access to Amy, the trainer, and Vivian, the BodyFit dietitian, plus an online community, recipes, live streams with Amy and Vivian, in-person events, and more. For less than the cost of one month of personal training, you can have a full year in BAC!
For Black Friday they have already discounted their memberships, and when you use code BLACKFRIDAY, you get an additional $20 off! For the best savings, you can get their annual membership for just $179–that’s $120 off the regular membership price!

Click here to check out the Bodyfit Athletic Club, and here for fun tees, hats, and even onesies for BodyFit Babies! Order by December 12 for delivery by Christmas.
Want more gift guides? Get them all on my dedicated Shop Page!
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